Define the behavioural shifts you need to drive performance.

Your organisation’s culture can make or break your success. It will determine your ability to grow faster, perform better, and thrive during challenging times, and when aligned to your purpose and strategy, it can be your single biggest competitive advantage.

We help you to define the mindsets and behaviours you need to dial up to deliver on your strategy and work directly with your leaders and teams to co-create a new culture blueprint that boosts pride, motivation and commitment to change.

Questions that we help you answer

How can we make sure our culture is fit for purpose and driving the behaviours we need for the future?

How can we meet the changing expectations of talent today and attract the people we need to grow?

How can we align our leadership group on the ambition for our Culture?

What kinds of behaviours do we need from leaders as we scale and transform?

Specific services we offer

Values & Behaviours

EVP Definition

Service Culture

How we define culture differently

We root culture design in your strategy and purpose as an organisation. Meaning you get… Behaviour change that is intentionally designed to drive strategic outcomes

We seek out nuance and co-create with diverse groups. Meaning you get… An inclusive and flexible behavioural framework, relevant to different roles and regions

We bring disparate leaders together to co-create new ways of working. Meaning you get… Increased ownership and accountability

Why we do it

60% lower staff turnover in organisations with high engagement and strong cultures [Gallup]

400% increase in revenues for companies with strong cultures [Forbes]

2.4x greater loyalty and 1.7x better collaboration in companies with healthy cultures [Oxford Economics]

Client Testimonials

“The Kin&Co team have already proved their value and more. Their strategic, big-picture thinking has helped us see how to leverage sustainability and culture to meet our broader objectives. This project will be instrumental in delivering our long-term strategy and in ensuring it’s owned by employees across the business.”

Becky Coffin
Head of Sustainability, Heathrow

“Kin&Co’s behaviour change expertise is setting the bar for how we disrupt habits and cut-through to hard-to-reach audiences. The impact so far has been really exciting!”

Chitra Nadarajah
Environmental Projects Team Manager,
Hampshire County Council

“Kin&Co went above and beyond my expectations. The work they produced was thorough, savvy and highly insightful. They really are a class act and I would recommend them highly”

Jonathan Caleb-Landy
Head of Advocacy Communications and Media,
WWF Advocacy Strategy Insights

“We hold many creative sessions at WWF-UK but the response to Kin&Co’s workshops internally was particularly great. It was amazing to see such energy in the room (even on a Monday morning), and for the workshops to be both engaging and practical – people were still talking about the sessions long after Kin&Co left!”

Charlotte Bagg
Communications Manager, WWF

“Kin&Co have enabled us to create a real buzz and positive energy around how we challenge ourselves and each other to live the values in everything we do. We have seen our people grow and internal communications improve; it’s an exciting time to be part of JRF/JRHT. It’s been a tremendous process!”

Claire Townson,
Director of Corporate Services,
Joseph Rowntree Foundation

“I now believe the huge change we want to make is actually possible”

Rosanne Moreland
Director Core Change Delivery, Openreach