Kin&Co Interview with Aline Novaes

When SKF set out to define its purpose, they faced a challenge—how do you unite a global workforce across cultures, teams, and acquisitions? Without alignment, silos would deepen, engagement would drop, and strategy would fail. Instead of dictating from the top, they trained “purpose ambassadors” to gather insights, giving employees a voice in shaping the company’s future. The result? Stronger alignment, a strategy people believe in, and a smoother rollout. Want to know how they did it? Watch the full interview. #Leadership #Purpose #Culture