Activating
a spirit of entrepreneurialism
Industry : Pharmaceuticals
5000
After its acquisition by AstraZeneca, rare disease specialists Alexion International wanted to stand out within their new parent organisation. They challenged themselves to shift from permission-based thinking to a de-siloed, risk-positive, entrepreneurial team. They wanted every employee to adopt an
‘It’s Up To Us’ mindset and way of working.
We partnered with them to help bring this vision to life. Previous programmes had failed to engage market teams, so we spent time working closely with each market team, helping them explore what ‘It’s Up To Us’ could look like in practice for them, how it could improve their experience of work, and explore in what practical ways they could live this mindset. By making desired company mindsets personal, engaging and relevant to employee roles, we helped create a lasting movement across the business that increased innovation.
‘It’s Up To Us’ mindset and way of working.
We partnered with them to help bring this vision to life. Previous programmes had failed to engage market teams, so we spent time working closely with each market team, helping them explore what ‘It’s Up To Us’ could look like in practice for them, how it could improve their experience of work, and explore in what practical ways they could live this mindset. By making desired company mindsets personal, engaging and relevant to employee roles, we helped create a lasting movement across the business that increased innovation.
The Outcomes
Cultural alignment between Alexion International and its market teams
Increased employee ambition and ownership over championing change
300%
Increase in quantity of product launches year-on-year
23%
Increase in colleagues believing the culture will enable them to deliver on Alexion’s strategy
The Strategic Difference
Rather than imposing a single organisation-wide approach, we asked teams to interpret Alexion’s ‘It’s Up To Us’ desired mindset in a way that worked for them.
We made every engagement feel like a celebration of the innovative spirit of Alexion, positively reinforcing entrepreneurial mindsets and behaviours and unlocking permission to think creatively.
